Tabletop Photography 101: Make Sales with Product Photos
Thanks to online shopping, almost everything can now be bought with just a few clicks and delivered straight to the buyer’s door. While businesses have the opportunity to promote their products and services on different online platforms conveniently, they have to make sure they get their audience’s attention. Doing this can be challenging due to tough competition. Thankfully, achieving this is possible with well-composed and beautifully lit product photos.
Excellent product photos can catch the customers’ eyes. Taking such high-quality images doesn’t even require a fancy studio.
To get started, you just need to use a small area of the room, the right photography gear, and a basic knowledge of tabletop photography. This type of photography involves placing objects on the table, which is ideal for promoting cosmetics, food and drinks, and gadgets. Here are tips for taking product photos that sell:
Understand the Principles of Composition
Composition in photography refers to the arrangement of elements. To understand how these elements will be placed within the frame, identify your purpose, know your target audience, and determine how you want to capture the photos. Recognizing the essence of the product photoshoot allows you to turn your vision into reality.
Invest in High-Quality Equipment
The type of equipment used determines photography results. If you are just starting out in tabletop photography, you can get high-quality photos without breaking the bank by investing in photography supplies you can use for a long time.
Get the right camera lens. A regular kit lens of 18-55mm can do the job since it is suitable for lifestyle product photography. Later on, consider adding 50mm and 35mm to your camera lens collection.
Another tabletop photography must-have is a proper shooting table. This is because you can’t just simply shake off the dust from a shabby table; you need a presentable surface for your setup. It’s recommended to invest in a portable photography table.
Prepare the Product
Make the product as presentable and eye-catching as possible. Prepare an appetizing meal or thirst-quenching drinks if you are running a food business. At the same time, remove all kinds of irregularities and defects if you are shooting jewellery, clothes, shoes, and other items.
Use props to enhance the composition. For example, add acrylic trays or plants when taking jewellery product photos. When capturing food photos, consider using a wooden board or ice cubes. Just make sure these props don’t steal the show. Your products must remain the centre of attention.
Perform Colour Correction
Any professional photographer will say that a great photo session is only half the battle; the other half is post-production. To get a finished look, use photo editing software to perform colour correction. Make necessary adjustments on colour saturation, white balance, shadows, and other elements. As much as possible, avoid using filters to ensure your products don’t lose their natural look.
Product photography is often the difference between losing customers and making sales. This is why taking attention-grabbing product photos is an important skill. Thankfully, you now know the basics of tabletop photography. If you are ready to bring your photography skills to the next level, it’s time to stock up on professional photography equipment.
At Fotogenic, we offer a wide range of photography supplies in Australia. Whether you are running an online store, blog, or social media account that requires tabletop photography, you can get your lighting, backdrops, and camera accessories from our store. Order now!